Okay, we’re calling it now - within the next year, you’ll start seeing some miraculous changes in the people you love...
Your grandma will replace the “night cream” she’s used since the 1950s
Your best friend will suddenly look refreshed and ten years younger
Your dad will be walking with a spring in his previously achy step
Your little sister will suddenly be the envy of all her teenage friends
What’s the secret to these sudden transformations? CBD skincare has taken the beauty world by storm, and you can barely walk down the aisle in your local boutique without seeing a CBD product every few feet. But what makes CBD oil so beneficial for your skin and such a boon for the beauty industry?
The top prize goes to the anti-inflammatory properties found in CBD, which do everything from reduce eye puffiness to calming redness and irritation. Those suffering from rosacea, eczema, psoriasis, and dry skin find soothing relief with CBD skin care creams and lotions. CBD also relieves pain and soreness related to skin conditions, joint pain, and muscle tenderness. It’s also full of antioxidants, which protect your skin from the signs of aging and give you that youthful glow.
For those battling the war on acne, adding CBD to their skincare routine may inhibit the production of sebum in overactive sebaceous glands - one of the primary causes of teenage and adults acne. In fact, Mermaid Wizdom’s Dead Sea Salt Scrub packs a double punch with its acne-fighting CBD and Black Hawaiian sea salt, which is infused with activated charcoal, which draws out impurities and excess sebum, leaving the skin balanced, smooth, and healthy.
“CBD binds to a special set of receptors in the skin known as TRPV-1 receptors, where it can help feelings of heat, itch, and pain,” says Joshua Zeichner, MD, a New York-based dermatologist. “This explains why it has a soothing effect on the skin. Just as other natural oils are used in skin care, the natural fatty acids and antioxidants in hempseed oil make it a good choice for people with dry skin and eczema.”
But the lack of regulation and standardization in the CBD industry posts a challenge for those of us interested in upgrading our beauty products and routines. How do you know which brands to trust? Because the quality and efficacy can vary widely, it’s important to do your research - and don’t stop at listicles on Buzzfeed. Contact the CBD companies and ask about their products. What do they do to ensure consistency and accuracy within their product lines? Will they provide current copies of lab test results? Do they use whole hemp extract in their products?